Month: June 2018

Why Laser Hair Removal Is Worth It?

Many individuals these days opt for laser hair removal as their gateway to smooth and silky skin. But it cannot be denied that they can sometimes be lazy. They don’t want to wake up earlier to have a shave and waxing is never really a good option when growing out hair; this is just an annoyance for some. For those looking for better solutions for their unwanted hair issues, laser hair removal is the best option or service for them.

Reasons Why Laser Hair Removal Is Worth It

Laser hair removal is one of the most in demand and sought after service these days for good reasons. Laser hair removal is ultimately a convenient service that individuals struggling with hair woes can take. With this procedure, they can finally say goodbye to expensive cuts, razors as well as dry legs. The maintenance reduces drastically as soon as the hair is …

Marketing Natural Skincare as Luxury Skincare

How does a company like Massachusetts-based Poethique compete in the crowded field of luxury skincare products while still pursuing its core philosophies of natural beauty and organic treatments? How does a small startup just introducing its first product to the market compete with a more established company like Poethique? In the skincare business, effective marketing is everything. How a company tells its story determines how well it will reach its target audience.

One company may have a great anti-aging facial oil that, in terms of ingredients, is comparable to a competing luxury product with greater name recognition. Both products do the same job equally well, but the one with name recognition sells more easily. The company with the less popular brand has to overcome a lack of name recognition in order to succeed in the luxury market.

In the end, that is what marketing is all about. It is about …